Zetterberg: So Long Easton?

Henrik Zetterberg of the Detroit Red Wings is a poster boy for Easton Hockey.  He is endorsed by the brand and as a result his name is plastered on all P4 patterns Easton makes in the retail market (even though most players still call the P4 a Forsberg.)  Hockey players are very superstitious and they tend to stick with what works.

Zetterberg fell into a slump early this season and gradually made the switch away from Easton as the games progressed, beginning with the Easton SE16 and S19 sticks.  Zetterberg started using Warriors and the brand also ‘creeped’ to his gloves.  We’re not surprised if this move was influenced by fellow Swede, and former Easton user, Nick Lidstrom but it’s paid off for him as he also made the switch to Warrior last year and scored his first career NHL hat trick at age 40 this week.  Oh, I guess Warrior having their HQ in Michigan and Kris Draper’s involvement with the company has some persuasion in the locker room as well.

2 games ago Zetterberg has switched out practically every piece of Easton gear minus the pants (they are the NHL leader in pants after all.)  If his play starts to pick up don’t expect him to switch back to Easton any time soon.  Maybe it’s time to rename the P4 pattern once again?

Photos are property of Getty Images (www.GettyImages.com)

– M

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